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Marketing & Sales Curriculum

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teewhy academy Marketing & Sales Curriculum

Program Title: Marketing, Sales & Brand Growth Essentials for Modern Businesses

Audience: Entrepreneurs, marketers, sales teams, content creators, brand managers, customer service professionals

Program Duration: 6–10 weeks (customizable per module)

Marketing and Sales

  • Brand Development
  • Digital Marketing
  • Sales
  • Customer Relationship Management
  • Communication and Presentation Skills

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01 Brand Development

Goal: Teach learners how to build strong, authentic, and scalable brands that resonate with their target audience.

Ideal Learners: Startup founders, brand managers, creatives

Key Focus Areas:

  1. Brand identity (logo, tone, values, mission)
  2. Positioning and storytelling
  3. Visual branding & design principles
  4. Brand perception and reputation management
  5. Personal vs. business branding
  • Module 1: Brand Identity Design
  • Module 2: Brand Positioning and USP
  • Module 3: Brand Voice and Messaging
  • Module 4: Visual Branding and Guidelines
  • Module 5: Brand Consistency Across Channels
  • Module 6: Reputation and Brand Equity
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02 Digital Marketing

Goal: Provide practical tools and knowledge for driving traffic, leads, and conversions using online platforms.

Ideal Learners: Marketers, content creators, small business owners

Key Focus Areas:

  1. SEO, social media marketing, email campaigns
  2. Paid ads (Google, Meta, etc.)
  3. Analytics and performance tracking
  4. Content creation and planning
  5. Funnels, automation, and growth hacking
  • Module 1: Foundations of Digital Marketing
  • Module 2: SEO & Organic Traffic Mastery
  • Module 3: Social Media Marketing & Content Strategy
  • Module 4: Email Marketing & Lead Nurturing
  • Module 5: Paid Advertising: Google, Meta & More
  • Module 6: Analytics, Funnels & Growth Hacking
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03 Sales

Goal: Help learners understand the sales process from prospecting to closing deals using proven methods.

Ideal Learners: Sales reps, entrepreneurs, business developers

Key Focus Areas:

  1. Lead generation and qualification
  2. Sales funnels and CRM integration
  3. Pitching, objections, and closing techniques
  4. Consultative and value-based selling
  5. Target setting and sales KPIs
  • Module 1: Intro to Digital Marketing Channels
  • Module 2: Social Media Strategy and Content
  • Module 3: SEO and Content Marketing
  • Module 4: Paid Ads and PPC Campaigns
  • Module 5: Email Marketing and Automation
  • Module 6: Analytics and Optimization
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04 Customer Relationship Management (CRM)

Goal: Train learners to manage customer interactions that drive satisfaction, loyalty, and repeat business.

Ideal Learners: Customer service teams, sales staff, business managers

Key Focus Areas:

  1. Customer journey mapping
  2. CRM tools and software (e.g., HubSpot, Zoho, Salesforce)
  3. Retention and loyalty strategies
  4. Complaint resolution and customer service etiquette
  5. Feedback loops and customer data management
  • Module 1: Intro to Digital Marketing Channels
  • Module 2: Social Media Strategy and Content
  • Module 3: SEO and Content Marketing
  • Module 4: Paid Ads and PPC Campaigns
  • Module 5: Email Marketing and Automation
  • Module 6: Analytics and Optimization
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05 Communication and Presentation Skills

Goal: Strengthen the ability to communicate ideas persuasively and present with confidence in business settings.

Ideal Learners: All professionals, especially salespeople, managers, and public speakers

Key Focus Areas:

  1. Verbal and non-verbal communication
  2. Active listening and storytelling
  3. Pitch deck creation and delivery
  4. Presentation tools (PowerPoint, Canva, etc.)
  5. Public speaking techniques and overcoming anxiety
  • Module 1: Sales Fundamentals and Psychology
  • Module 2: Lead Generation Techniques
  • Module 3: The Sales Funnel & Process
  • Module 4: Overcoming Objections and Closing Deals
  • Module 5: CRM and Pipeline Management
  • Module 6: Sales Metrics and Performance
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Summary Table

Module
Goal
Ideal For
Key Focus Areas

Brand Development

Build a compelling and memorable business identity

Entrepreneurs, brand managers

Storytelling, identity, design, positioning

Digital Marketing

Use digital tools to grow
visibility and leads

Marketers, creatives, SMEs

SEO, content, social media, funnels, ads

Sales

Close deals and grow revenue with proven sales systems

Sales reps, founders

Prospecting, pitching, objections, KPIs

Customer Relationship Management

Manage and improve customer experience and loyalty

Customer service teams, ops managers

CRM tools, retention, journey mapping

Communication & Presentation

Present ideas effectively and influence business outcomes

All professionals, trainers, speakers

Public speaking, storytelling, pitch design