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Business Curriculum
teewhy academy Business Curriculum
Program Title: Foundations of Modern Business for Emerging Entrepreneurs
Target Audience: Aspiring entrepreneurs, startup founders, business enthusiasts, students, and SME operators.
Program Duration: 12–16 weeks (adjustable per course model: weekly, bi-weekly, or
intensive)
Foundational Courses
- Principles of Management
- Business Planning and Strategy
- Business Law
- Business Ethics
- Entrepreneurship
- Artificial Intelligence
- Sustainable Business Practices
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Segment 1 Foundational Business Knowledge
01 Principles of Management
Goal: Equip learners with a clear understanding of how to organize, lead, and control business resources for optimal productivity.
Interest: Suitable for future managers, team leaders, and entrepreneurs.
Focus Areas:
- Functions of management (Planning, Organizing, Leading, Controlling)
- Organizational structures
- Decision-making techniques
- Leadership styles and team dynamics
Principles of Management
- Module 1: Introduction to Management
- Module 2: Planning and Goal Setting
- Module 3: Organizational Structure and Design
- Module 4: Leading and Motivating Teams
- Module 5: Controlling and Monitoring Performance
- Module 6: Decision Making and Problem Solving
02 Business Planning & Strategy
Goal: Teach learners how to create, analyze, and execute business plans and competitive strategies.
Interest: Ideal for business owners and anyone starting or scaling a venture.
Focus Areas:
- Writing a bankable business plan
- Vision and mission alignment
- SWOT analysis and market research
- Strategic positioning and business modeling
- Goal setting and business forecasting
- Module 1: Business Vision, Mission, and Values
- Module 2: SWOT & PEST Analysis
- Module 3: Strategic Planning Process
- Module 4: Business Models and Revenue Streams
- Module 5: Forecasting and Financial Projections
- Module 6: Strategy Execution and Review
03 Business Law
Goal: Introduce participants to the legal environment of business and the rights and responsibilities in business operations.
Interest: Crucial for anyone running or intending to run a registered business.
Focus Areas:
- Legal forms of businesses (sole proprietorship, LLC, partnerships)
- Contracts, liability, and intellectual property
- Employment law basics
- Business registration and regulatory compliance
- Module 1: Introduction to Business Law
- Module 2: Legal Structures of Business
- Module 3: Contracts and Agreements
- Module 4: Intellectual Property Rights
- Module 5: Regulatory Compliance
- Module 6: Employment and Labour Laws
04 Business Ethics
Goal: Foster a deep sense of integrity and ethical thinking in business decisions and culture.
Interest: Highly relevant in today’s transparent business environment, especially for leaders.
Focus Areas:
- Ethical decision-making models
- Corporate social responsibility (CSR)
- Ethics in finance, HR, and marketing
- Real-world ethical dilemmas in business
- Module 1: Understanding Business Ethics
- Module 2: Ethical Decision-Making Models
- Module 3: Corporate Governance and Responsibility
- Module 4: Ethics in Marketing, Finance, and HR
- Module 5: Workplace Ethics & Accountability
- Module 6: Handling Ethical Dilemmas
Segment 2 Innovation & Enterprise
05 Entrepreneurship
Goal: Empower participants with the mindset, skills, and tools to identify business opportunities and launch scalable ventures.
Interest: Tailored for startup founders, idea-stage entrepreneurs, and freelancers.
Focus Areas:
- Opportunity identification
- Product-market fit
- Pitching & raising capital
- Lean startup methodology
- Business model canvas
- Module 1: Entrepreneurial Mindset and Traits
- Module 2: Idea Generation & Validation
- Module 3: Business Model Canvas
- Module 4: Funding & Capital Raising
- Module 5: Building a Minimum Viable Product (MVP)
- Module 6: Scaling and Sustainability
06 Artificial Intelligence in Business
Goal: Expose learners to the growing impact of AI and how it can be applied to optimize business processes.
Interest: Forward-thinking entrepreneurs and digital-savvy professionals.
Focus Areas:
- AI tools for small businesses (chatbots, analytics, automation)
- AI in marketing, customer service, and HR
- Risks, limitations, and ethics of AI use
- Intro to data-driven decision-making
- Module 1: Introduction to AI and Machine Learning
- Module 2: AI Applications in Small Businesses
- Module 3: Chatbots, Automation & Virtual Assistant
- Module 4: Data Analytics and Insight
- Module 5: AI Tools (ChatGPT, Notion AI, etc.)
- Module 6: Ethical and Responsible AI Use
07 Sustainable Business Practices
Goal: Equip learners with strategies for building environmentally and socially responsible businesses.
Interest: Business owners aiming for long-term growth and global relevance.
Focus Areas:
- ESG principles (Environmental, Social, Governance)
- Green business models
- Circular economy concepts
- Sustainability reporting and impact measurement
- Module 1: Understanding Sustainability in Business
- Module 2: Environmental Impact and Green Models
- Module 3: Social Responsibility & Community Engagement
- Module 4: Governance and Ethical Leadership
- Module 5: Sustainable Product Design & Supply Chain
- Module 6: Sustainability Reporting and Compliance
Summary Table for Visual Use
|
Module
|
Goal
|
Ideal For
|
Key Focus Areas
|
|---|---|---|---|
|
Principles of Management |
Master core management functions |
Future managers, team leads |
Leadership, decision-making, org structure |
|
Business Planning & Strategy |
Build strategic and actionable business plans |
Entrepreneurs, SME owners |
SWOT, biz model canvas, forecasting |
|
Business Law |
Understand legal aspects of doing business |
Registered businesses, startups |
Contracts, IP, legal structures, compliance |
|
Business Ethics |
Apply ethical thinking to business operations |
Leaders, managers |
CSR, ethical dilemmas, transparency |
|
Entrepreneurship |
Launch and grow innovative businesses |
Startup founders, freelancers |
Lean startup, idea validation, funding |
|
Artificial Intelligence in Biz |
Use AI tools to improve efficiency |
Digital-savvy entrepreneurs |
Chatbots, automation, data-driven decisions |
|
Sustainable Business Practices |
Integrate sustainability into business strategy |
Visionary entrepreneurs |
ESG, circular economy, eco-friendly operations |
